https://brief.belum.ai/ The Belum Brief looks at how businesses are actually using AI, where real value is emerging, and what these changes mean for the people inside those organizations. en-us https://brief.belum.ai/ai-roi-a-practical-path-forward/ https://brief.belum.ai/ai-roi-a-practical-path-forward/ Fri, 26 Dec 2025 12:00:00 GMT The Belum Brief After publishing the first two parts of this series, I heard the same sentiment from leaders across industries: “We use AI and it’s very useful, but we can’t scale the results.” The good news is that… https://brief.belum.ai/cant-find-the-value-in-your-ai-initiatives-youre-measuring-it-wrong/ https://brief.belum.ai/cant-find-the-value-in-your-ai-initiatives-youre-measuring-it-wrong/ Fri, 19 Dec 2025 12:00:00 GMT The Belum Brief Most AI initiatives start with a quick win and a spike of optimism. A prototype that automates a task. A chatbot that actually works. https://brief.belum.ai/has-ai-roi-gone-awol/ https://brief.belum.ai/has-ai-roi-gone-awol/ Fri, 12 Dec 2025 12:00:00 GMT The Belum Brief I recently had coffee with a former colleague who's leading their company's AI transformation. When I asked how it was going, they paused and said, "Honestly? https://brief.belum.ai/the-belum-brief-unvarnished-ai/ https://brief.belum.ai/the-belum-brief-unvarnished-ai/ Fri, 05 Dec 2025 12:00:00 GMT The Belum Brief This weekly series is a practical guide to the next era of work, without hype or hyperbole. It will focus on how businesses are actually using AI, where real value is emerging, and what these changes…